EventGenie2024
EventGenie case studyMost design dies beautiful. It looks good in the meeting and never reaches the product.
What we do
An embedded design team
for fintech and complex products
1. We come into a product, from scratch or already live,
and carry it to a working state: fintech, e-commerce,
analytics, SaaS. The hard part starts once the mockup
is done, when the solution has to work inside a real team,
with its constraints, and be carried to the end. That part
usually gets skipped. We take it on.
EventGenie
An events app with a voice AI, built from scratch.
Greenlock · v2
A family-office platform grew into a system of services.
Payments app, UAE
A family payments service: new features and a new visual language.
Greenlock · v1
A product for a family office: brand, site, design, development.
Recognition
2. We have awards, but they're not the point for us. Growth
numbers and awards say more about a product's stage and
luck than about who built it. What matters more is that clients
come back and keep working with us for years.
Publications
3. Good taste is real, it isn't different for everyone. Good
design is simple and holds up for years. We don't take a brief
at face value: first we find the real problem and often reframe it.
And we bring one solution, not three to choose from: one person
thought it through.
60+ awards
Work
4. Over forty projects across eight fields. Behind each one, the same thing: understand the task, cut what's extra, and redo it until it's clear. Good design comes from redoing it. The more of the hard part we carry, the simpler it is for the user.
Process
Where the product is headed, what's in the way, and where the openings are.
Risks and weak spots surfaced and checked.
What we build and in what order, matched to the team's capacity.
Screens, paths, and a clickable prototype.
The finished interface with every state documented.
A design system and specs to build from without guessing.
What changed after launch.
A way of working the team carries on by itself.
Where the product is headed, what's in the way, and where the openings are.